Students who have not yet decided as to what career you should take up, following your graduation- you do not need to worry, there are many alternatives available, out of which, you can choose one that would suit you and your nature. If you are the kind who loves using and handling social media, internet and digital technology, then checking out SEO optimisation maybe a good choice.
While SEO optimisation may by itself not be the appropriate complete career field, it is certainly central to much of what we do in optimising web content for marketing, branding and promotion. Search Engine Optimisation is both a scientific as well as an artistic process. You need to have an excellent grasp of the techniques while at the same time, be able to do it in such a way that it does not seem artificial or engineered. Another thing to remember and focus on is your writing skills. You need to be a good writer in order to be an SEO expert.
Carrying out SEO optimisation requires you to be aware all the time, of what is happening in the world of search engines, changes in the algorithms, code, programming etc. so that you can tweak changes in your SEO strategies accordingly and keep the website updated. So, it can be a little fast paced. But it is challenging and interesting and will definitely keep you on your feet. That is very important to have in a healthy career.
One of the greatest advantages is that learning SEO and its various aspects such as analysis of keywords, would help you really understand and make use of the internet in a better way. But be prepared for the fact that making SEO work requires dedication and unstinting hard work as well as bearing with frustrations when there are difficulties in building links. It may take months to build up hundreds of links and if you do not stick to the process, your website may end up suffering at the rankings.